Questions & Answers

Answered by Rachael, a perfumer with 15 years of experience in the perfume industry

Is Fragrance a FMCG?

1 Answer

Yes, scents are part of the Fast-Moving Consumer Goods (FMCG) category. These products are known for being in high demand, selling quickly, and having affordable prices that make people want to buy them often. Fragrances like perfumes and colognes fall into this category because they are popular personal care items that people use up quickly and need to replace frequently.

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Rachael

April 30, 2024

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