Which Country Uses Perfume Most?

The United States is the country that uses the most perfume globally, with the highest number of perfume buyers and a significant market share in the fragrance industry. According to research by Euromonitor, the U.S. leads as the country with the most valuable perfume consumers in terms of spending. The U.S. perfume market is also characterized by a diverse range of preferences, with room for both commercial and niche fragrances to thrive.